Client project

Learn 2 Pass

Main banner for Learn 2 Pass
Type of project
Branding/ illustration
year of project

Branding a driving instructor

While learning to drive my instructor approached me about creating a logo and a business card. he also asked me to create him some simple diagrams of two roundabouts his pupils would struggle with. Wanting to use the colours of the traffic lights, creating the logo was a collaborative process, we went back and forth about different ideas before settling on running with the traffic light idea. He had an idea for the arrows in the 2  to further implement the idea of moving forwards, momentum and driving. I agreed with him that it would help make the logo more unique and suggested that if he ever had to use his logo in a tiny format he could use just the 2 as an icon to keep legibility.

Business card
illustration of troubling roundabout
illustration of troubling roundabout 2
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