Making a brand that fit

A friend of mine was thinking about making a garage. It got me thinking that most garages barely put a lot of thought into their look and feel from a branding standpoint. So I decided to create a brand of my own. The idea behind the brand is to show the process. All imagery is photography of cars engines or people working on them. To allow the logo to stand against the imagery I made it chunky and bold. It also still follows the ethos as it's intended to reference a simplified engine and engine crane.